The CVS Beauty Mark

In the last year CVS has worked long and hard towards their goal of being Photoshop-free in their imagery by 2020. Using what is now known as the CVS beauty mark, the “Beauty Unaltered” logo shows customers what images have been unaltered.

Body Positive vs Body Acceptance

The body positivity movement strives to defeat the discrimination of marginalized bodies and so far, it’s helped make so many wonderful changes in the industry. Body acceptance is something more personal than the movement for body positivity; it falls on the same line as self-love and care and is something that we each take our own time finding.

Photograph by Silvana Denker